Few studios could stomach a bet as big as TheLordOfTheRings, but Amazon brought in $470 billion in revenue last year and re-imagining the Tolkien franchise represents the latest push to cement its status as one of Hollywood’s premier studios.
The Times goes behind the scenes at San Diego Comic-Con with the cast of Prime Video’s spinoff, ‘The Rings of Power,’ in this exclusive photo essay.“They want the show to represent the world that we live in and so we’re really proud of the cast that we have in the show,” Salke said. “We welcome discussion and even criticism around the series; however, we will not condone racism of any kind.”
Executive producer Weber said the story of the first season, as well as the series bible across multiple seasons, was blessed by the Tolkien estate, including its compression of time. Discussions among Amazon, Warner Bros., HarperCollins and the Tolkien estate began in 2017. Amazon paid more than $200 million for the rights, according to two people close to the company.
Unlike other streaming services, Amazon Studios’ original programming is viewed as a supplemental business to encourage people to sign up for annual $139 Prime memberships that offers free shipping on many items online. There are more than 200 million Amazon Prime subscribers worldwide who get access to original programs through their membership. Others can sign up for Amazon Prime Video individually for $8.99 a month.
Despite heavy investments in new content, some analysts have said the studio still lacks a clear identity for its original shows.
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