Inside Taylor Swift's Latest Unbelievable Year
, including automated bots, joined the fray, resulting in hours-long waits , a crashing website and countless disgruntled aspiring audience members, though 2 million tickets were ultimately purchased in one day."due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand.". "We've been doing this for decades together and over the years, I've brought so many elements of my career in house.
Relaying that she thought her concertgoers were in good hands, she concluded, "It's truly amazing that 2.4 million people got tickets, but it really pisses me off that a lot of them feel like they went through several bear attacks to get them." The next day Ticketmaster apologized to Swift's fans and whoever had a "terrible experience" trying to secure Era Tour tickets, vowing to "shore up [their] tech for the new bar that has been set by demand."
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