How Amazon harnessed its influencer network to create buzz and sell products around Prime Day
Leading up to the annual two-day event, influencers shared shopping guides and deals with followers.
The event returned on July 11 and 12, and to create momentum, the company harnessed its network of social-media stars. TikTok stars like fashion and beauty creator Alix Earle and comedy creators Leenda Dong and Jake Shane went live on Amazon's TikTok account for"Prime Night: Duel for the Deals." Leading up to this year's event, the Amazon influencer team reached out to talent managers and creators to provide advance notice of the timing of Prime Day, share a sneak peak at certain deals, and provide paid content opportunities to help creators prepare for the event.
During Prime Day, Amazon released Instagram and TikTok filters, and team members kept creators updated on trending deals.
Argentina Últimas Noticias, Argentina Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
90 Last Minute Amazon Prime Day Deals to Shop Now That Prime Day 2023 Is OverAmazon Prime Day 2023 may be over, but there’s still plenty of time to shop those last minute deals across fashion, beauty, and tech.
Leer más »
11 Sizzlin' Amazon Prime Day Cookware Deals Worth Cashing In OnPrepare for 11 of the best cookware deals Amazon Prime Day has to offer.
Leer más »
Get a Whiter Smile With Fast-Acting Whitening Strips—35% Off for Amazon Prime DayYou're one click away from brighter 🦷PrimeDay
Leer más »
Blow Dry Brushes, Flat Irons, & More Major Hair Tool Deals on Amazon Prime DayYou need a new blow dryer. Admit it. PrimeDay
Leer más »
Amazon Prime Day: Best air fryer dealsGet ready to fry, crisp, sizzle and sear
Leer más »