Insane Nissan Z Markups Exceeding $50,000 Over MSRP Frustrate Consumers | Carscoops carscoops
, confirm to Carscoops that the price was real but one of the employees there, Skylar Evans, confirmed the price on the same post. It’s not the only dealer out there brazenly asking for nearly double what Nissan preps its customers to pay for though.Another dealer, HGregg Nissan in Puente Hills, California has a $50,000 markup on a Z with an MSRP of just $54,915. Its total price is $107,700.
On the NewNissanZ.com forum many users are reporting a similar trend with other dealers. “Found a blue/blue automatic Performance… and salesman called me and told me out of the gate there’s a $30k markup stating “it’s a Performance and the only one I’m getting,” said one post. It might be easy to brush these markups off as the new price of doing business but there’s real potential for damage to Nissan’s brand image and sales of the Z overall. One poster put it this way; “Nissan dealerships in the US are going to ensure this car fails.” If customers expect the car to sell for the MSRP that Nissan spends thousands advertising only to find out that
have priced them out, that won’t reflect well on Nissan. Take one quick stroll through Nissan Z online groups and forums and it’s clear, interested customers are frustrated with the situation.
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