A social media influencer died soon after live-streaming himself drinking several bottles of strong alcohol on China’s version of TikTok, state-run media in the country reported, in a development likely to renew debate about how to regulate the industry.
Hong Kong — A social media influencer died soon after live-streaming himself drinking several bottles of strong alcohol on China’s version of TikTok, state-run media in the country are reporting, in a development likely to renew debate about how to regulate the industry.
“PK” challenges involve one-on-one battles in which influencers compete with each other to win rewards and gifts from viewers, and often involve punishments for the loser – apparently in this case, drinking Baijiu. In recent years, the country’s booming live-streaming scene has given rise to a multibillion-dollar industry, in which influencers with an entrepreneurial spirit compete to sell their products in real time on social media platforms.
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