Black Friday marked a return to familiar holiday shopping patterns, but inflation is weighing on consumers.
NEW YORK — Cautious shoppers hunted for the best deals at stores and online as retailers offered new Black Friday discounts to entice consumers eager to start buying holiday gifts but weighed down by inflation.
A new survey shows nearly 60% of holiday shoppers are likely to shop on Small Business Saturday - more than those who plan to shop on Black Friday. Macy’s Herald Square in Manhattan, where discounts included 60% off fashion jewelry and 50% off select shoes, was bustling with shoppers early Friday. “I can’t get what I used to get,” said the mother of five children, ages 1 to 13. “Even when it was back to school, getting them essentials was difficult.”
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