Shoppers eager to start holiday shopping but weighed down by inflation are hunting for the best deals at stores and online this Black Friday.
NEW YORK — Cautious shoppers hunted for the best deals at stores and online as retailers offered new Black Friday discounts to entice consumers eager to start buying holiday gifts but weighed down by inflation.
“Everything’s going up but your paycheck,” said Diggs, who manages medical records at a local hospital. The average discount rate in the U.S. across all categories online was 31% on Thanksgiving, up from 27% the previous year, according to Salesforce data. The steepest discounts were in home appliances, general apparel, makeup and luxury handbags.
He said that bestsellers from Macy’s online sale, which started last weekend, included 50% off beauty sets. Last year Macy’s, like many other stores, had supply chain issues and some of the gifts didn’t arrive until after Christmas.Sophia Rose, 40, a respiratory specialist visiting Manhattan from Albany, New York, was heading into Macy’s with big plans to splurge after scrimping last year when she was still in school.
But people are still shopping on Thanksgiving — online. Garf said Salesforce data showed online sales spiked in the evening during the holiday this year, suggesting people went from feasting to phone shopping. And with holiday travel up, he said a greater share of online shopping occurred on mobile devices this year.
And at Walmart stores, some employees had Wednesday’s deadly shooting at a company store in Virginia in the back of their minds.
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