Infiniti Redesigns its Logo
It's not uncommon for a manufacturer to change its logo, modernize it, if only via a mild tweak. This is done for all sorts of reasons. Sometimes, it's simply to make it evolve. On other occasions, it's to rejuvenate the brand's image, to give it a boost. Evolution of the Infiniti logo Photo: Infiniti Such is the case with Infiniti, which has been stagnating for several years. The 34-year-old company has just introduced a third new interpretation of its original logo.
Infiniti redesigns its logo Photo: Infiniti Infiniti say the new logo’s design more explicitly emphasizes the infinite road and the horizon line. Whereas earlier versions of the logo ended in a sharp point in its middle, the new variant brings together two flat lines that extend into the background, like a road heading towards infinity. It is completed by a new spacing of the brand's letters that accentuates the horizon line.
The new three-dimensional logo will adorn the company's future products, but the company did not specify when or on which vehicles it was to appear. We can expect it on the first new model to be presented, on a concept, or else on the new generation of an existing model. Which means relatively soon, most likely. Infiniti logo, 2023 Photo: Infiniti The new logo design is being accompanied by changes to the global retail architecture design of Infiniti’s dealerships.
Infiniti’s new retail architecture, the brand says, “blends a clean, minimalist exterior with an open, light-filled interior. The company is offering physical retail spaces that allow valued customers the opportunity to connect and interact.” New Infiniti dealership design Photo: Infiniti New Infiniti dealership design, fig. 2 Photo: Infiniti New Infiniti dealership design, fig. 3 Photo: Infiniti
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