Individual male K-Pop idol brand value rankings for December
To determine the brand value rankings of individual male K-Pop idols from the past month, theanalyzed big data of 703 currently promoting male K-Pop idols in areas including consumer participation, media activity, communication, community activity, and more from November 17 through December 17.
Based on the analysis results, the Institute revealed that BTS's Jungkook was the top male K-Pop idol this month with 10,364,722 points total, followed by Kang Daniel in 2nd place with 5,942,367 points, and BTS's Jimin in 3rd place with 5,724,844 points.
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