It is crunch time for Texas tamale purveyors working to fill demand for a holiday specialty that reflects Mexican traditions
For Texas tamale purveyors such as Delia’s, it is crunchtime as demand for the traditional treat surges.Updated Dec. 21, 2022 4:03 pm ET
SAN JUAN, Texas—Preorders for Christmas tamales begin in July at Delia’s, a South Texas chain with a fervent regional following. By mid-December, constables must be on hand to direct lines of cars stretching down the street to get into restaurants. On a recent morning at Delia’s San Juan location, Gabriel Murillo, an IT manager for the local school district, was picking up a cooler with more than a thousand tamales to be served at a holiday staff appreciation luncheon. Outside, two semitrailer trucks were loaded with boxes of online orders waiting to be shipped.
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