In a digital world, what is the future of the Sundance Film Festival?
Samsung ReserveAll you need to do is sign up with your email and boom: credit for your preorder on a new Samsung device.Now, many Sundance movies, even those featuring well-known stars, receive either primarily or exclusively digital releases. In a hyper-competitive streaming market, these films are viewed in large measure as “investments”—cinematic baubles with which to lure new platform subscribers.
was acquired for a whopping $25 million by Apple, which then steered the film to three Academy Awards, including a Best Picture victory, despite the movie grossing less than $2 million worldwide in a very limited theatrical run.theatrical releases of fairly conventional fare like this, what chance do more adventurous movies have of leveraging their Sundance slot into a breakthrough on a massive scale and entering the mainstream cultural conversation? The answer: virtually none.
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