Opening in the Gaslamp Quarter on Wednesday, the San Diego outlet is the second location of the Chicago-born interactive museum company
In recent years, immersive art exhibitions where visitors can walk through rooms filled with projection-mapped paintings and animated designs have become all the rage with experience-seeking ticket-buyers. A good example was the popular “Beyond Van Gogh” that drew sold-out crowds to the Del Mar Fairgrounds for several months last winter.
There’s a light floor that reacts to every touch or step; a walk-through house-like structure that fills with lightning, thunder and other effects; a quantum mirror room filled with digital art projections; a virtual reality “metaverse” where guests can play a game as they walk through different “infinity” rooms; and a room that will fill itself with digital art based on prompts the guest submits to an artificial intelligence program.
“The biggest differentiator is the fact that our experience is not complete without you, the guest,” Kunkel said. “It takes that interaction and no two guests have the same experience. We’re not building a ticketed experience, we’re building a community around art and technology. We revel in the idea that we’re the anti-museum. So many traditional art museums aren’t accessible to many in the community and accessibility is at the core of everything we do.
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