The cinema technologies company’s latest signings will add screens in Florida and Mexico as it follows up strong box office on its giant screens from 'The Super Mario Bros. Movie.'
In Mexico, Cinemex will expand its own relationship with Imax by adding six new theaters split between four locations in Mexico City and another two locations yet to be identified.
The newest theaters for Cinemex will also be fitted with laser projection systems and they will open in Mexico beginning in the fourth quarter of 2023. “Cinemex is a strong, longstanding exhibitor in Mexico and we’re excited to collaborate to bring the Imax experience to audiences in the market as its box office momentum surges, most recently with the remarkable performance ofAlso at CinemaCon, Imax announced multi-theater deals as it expands in Asia with new screen purchases in Thailand and Vietnam.
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