The Delete Act would require the state’s new privacy office to set up a website where consumers can verify their identity and then make a single request to delete their personal data held by data brokers and to opt out of future tracking.
You may not know it, but thousands of often shadowy companies routinely traffic in personal data you probably never agreed to share — everything from your real-time location information to private financial details. Even if you could identify these data brokers, there isn’t much you can do about their activities, even in California, which has some of the strongest digital privacy laws in the U.S.
While California law already gives individuals the right to request data deletion, doing so currently require making separate requests to hundreds of data brokers registered in the state, many with their own unique requirements for drafting and handling such requests. Even then, nothing stops these companies from simply reacquiring that data once they delete it.
That’s not to mention “information on an individual’s purchases, where they shop, and how they pay for their purchases,” plus “health information, the sites we visit online, and the advertisements we click on. And thanks to the proliferation of smartphones and wearables, data brokers collect and sell real-time location data.”
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