The company’s Norway branch wants to use the brand’s experience to help parents browsing the baby-naming department.
COPENHAGEN, Denmark — Furniture retailer Ikea is known for the distinctive names of its flat-pack home products.
Now, the company’s Norway branch wants to use the brand’s experience to help parents browsing the baby-naming department.On its site, it prefaces the list with an introduction, “We at IKEA have been naming products for more than 70 years.”“After all these years, has built up a large ‘catalog’ to pick from,” Ikea Norway said in a statement.The Ikea branch says that makes it harder to find a unique name.Others are an obvious nod to Scandinavia, including Esbjörn and Yngve.
Should parents choose a name from the list, the bright side is it’s not obvious that these are the names of futons, dressers and stools.
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