If Erewhon Had a Scent, This Would Be It

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If Erewhon Had a Scent, This Would Be It
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Louis Vuitton launches a fragrance based on green juice.

On a cool, overcast spring day in California, I found myself standing in a $27 million mansion in Malibu overlooking the Pacific Ocean. I was there for a day of “mindfulness” for Louis Vuitton’s latest fragrance, Pacific Chill. But unlike other perfume events I’ve been to, today, we were discussing an unlikely inspiration:

. Yes, the hyped, exclusive grocery store in Los Angeles. “The smoothies are very good, I must say,” says the brand’s master perfumer Jacques Cavallier-Belletrud. “Fantastic.”Inspired by Los Angeles’ wellness lifestyle, the idea of the scent came into fruition during a conversation about green juices between Cavallier-Belletrud and co-collaborator and multimedia artist Alex Israel, who helped design the perfume bottle’s packaging and artwork.

“When I go to Beverly Hills, Santa Monica, or Malibu, the vibes make me feel like life is beautiful and anything is possible,” says Cavallier-Belletrud. The inspiration for the name though, came from closer to home. “My daughters always say, ‘Well, that’s, we chill.’ And I love the sound of the words ‘Pacific Chill.’ It sounds way cooler than ‘Pacific Cool’ or ‘Pacific Relax.’ And L.A. is the chillest place.”At the event, I was starting to get really comfortable with this Los Angeles lifestyle.

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