About 30% of the people who line up are first-time Broadway theatergoers.
Thousands of tickets are sold at the booth every day as the various commercial theater box offices calculate how many full-price tickets they can sell and then send the rest to TKTS. The theater gets all the ticket revenue andgets a $7 service fee per ticket, which helps fund its education, community and outreach programs.
“There’s so many people that keep coming back even after the pandemic and will stand on that line to come and see shows. And they thank us. That’s something that didn’t happen as often before. But it happens more now, and I love it,” says Ann Ramirez, a TKTS supervisor. Mayers and Schiff were given just $5,000 for the capital budget, and they rented scaffolding to go around the booth. They wove a translucent plastic fabric with the iconic logo among the bars and clamped spotlights on the frame.
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