I paid $10k for a wedding gown — but my cheap second look started the party

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I paid $10k for a wedding gown — but my cheap second look started the party
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Here comes the bride — yet again.

“I wanted to dance freely and not feel too constricted. I also loved the idea of having a completely separate second look,” she said. “I knew the low open back of the second dress would make cute late-night dancing photos.”

On TikTok, #SecondDress has garnered more than 16 million views. According to a 2022 survey from wedding planning and vendor marketplace“It’s become a bigger trend more recently because brides want to show their personality the minute they step into their reception,” celebrity wedding planner David Tutera told The Post. “Brides can actually change into a dress that has color.

bills itself as a “one-stop collection” for everything but the ceremony gown, specializing in reception and after-party dresses. And, last month, Kim Kardashian’s shapewear brand Skims expanded into the bridal market with 63 simple dresses — like a a blue silk slip dress, and a formfitting minidress with a crystal beaded hem — that appear destined for reception glory.

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