I'm From Cleveland (ImFromCle ), curator of 216 culture, hopes to leverage growing following into fashion territory
) IFC today is sort of a mixtape for the news and culture of a city with a complex, embattled identity, one that Vajda and Stursa attempt to bolster with posts celebrating locals and natives doing good.
"We're going for the top-tier, premium Cleveland clothing brand," Vajda said. Across from Vajda, himself draped in a black Dickies jacket and a Though I'm From Cleveland began in its breakout form as a YouTube channel in Stursa's childhood bedroom , it morphed into a digital zine of sorts when Vajda, then 19 and a budding DJ, got involved. Vajda, who would soon help an up-and-coming Kid Cudi find airtime on 96.5 KISS F.M., suggested the two repackage Vajda's mixtape—a city-promo collab with rapper Chip Tha Ripper—into an idea for a website showcase.
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