Amazon has a playbook for reinventing businesses that it enters. Here's how it might apply that to health care.
of its deal to buy One Medical for $3.9 billion generated a wave of speculation on how the tech giant might transform primary care in the United States.
Given the complexity of health care in the United States, any meaningful change will take time. As innovative as Amazon is with respect to creating seamless customer experiences, leveraging data, and developing new technologies, the most critical aspect of its playbook for entering new businesses is that it expects its work to take time. In fact, Amazon’s founder Jeff Bezos has famously and repeatedly noted this need for patience throughout the company’s history.
The launch of Amazon Web Services in 2006 highlights Amazon’s approach to new business experimentation. AWS began as a diffuse cluster of services that Amazon found useful in building its core businesses of online retail. Given the challenges Amazon faced as a growing, web-based company, the team that developed AWS — led by Amazon’s current CEO, Andy Jassy — was convinced that other small web developers might need similar help.
What will this agglomeration of grocery assets be called? Amazon, Amazon Go, Amazon Fresh, Whole Foods, something else? Perhaps even Amazon does not know the answer to that just yet. What is does know is that it has assets — locations, technology, and, yes, even people — that it can bring together in novel ways to serve varied customer needs.
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