I launched my brand with $40 in 2016 and hit $4 million in revenue last year. Here's how to start a business with little or no money.
While it's exciting to think about the financial benefits of starting a business, it's important to prove your concept before pouring too much money into it. That's why my mantra is,"Serve before you sell."
Creating a brand online or through social media is a low-cost route to building that crucial community. In the early days, I ran a very lean business on purpose. I think founders in any industry should consider keeping it scrappy until they don't have to.
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