'How to Perfect Your Startup's Content Marketing Strategy' by Olagboye Success contentmarketing contentmarketingstrategy
Now that we have examined some content marketing strategies note aThere is no one-size-fits-all channel or content marketing approach; you must assess your audience, goals, budget, and capacity to develop a strategy that works for you.
Do you want to increase the number of your website's traffic? Are you looking to build your brand's revenue or build a relationship with your customers? Do you desire to gain authority in your niche or build engagements on social media?2. Know Your AudienceFind out who your target audience is. Your website or blog and social media platforms like Twitter and LinkedIn can be significant channels to publish your content.For example, if you're publishing blog articles, the channel will be the blog itself.To figure out which platforms to market on, research where your target audience spends the most time.