Content influences every stage of the customer journey, so ContentMarketing measurement is crucial 🎯 Measure how your content is serving your content marketing strategy and the business with Gartner_MKTG's 3-step approach: GartnerMKTG CMO
Content influences every stage of the customer journey, so content marketing measurement is crucial.
Yet, only 42% of B2C and 41% of B2B marketers have a documented content strategy. Lacking a clear content marketing strategy, marketers forgo measuring the business value that content drives and instead focus on operational and tactical content marketing metrics.research report to map out a content marketing strategy based on your customer journey, and define ways to measure how your content is serving your content marketing strategy and the business.
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