How to Build a Digital Community of 1,000 True Fans
You've probably heard about the concept of the 1,000 True Fans, but how can you combine Kevin Kelly's idea with the latest technology?
The reliance on the blockchain means that the key concept is decentralization. In a traditional sale, there's usually a centralized platform or marketplace that takes a cut of the profits, and the creator only gets a fraction of what they would if they were selling directly to fans. But with NFTs, it's about quality over quantity. As long as an artist can find and connect with their 1000 true fans, they can be successful without needing millions of followers and without the ads and the platform getting the lion's share of the profits.
With the blockchain, no central authority controls what you see or how you access the content. Instead, it's a decentralized network of computers that anyone can access and contribute to. And because of this, it has the potential to completely change the economics of the web, meaning your 1,000 True Fans will be that much more important to find and engage.
And with NFTs, we have a way to monetize our creativity that doesn't rely on ads or sponsored content. So, instead of working doubly hard to achieve superficial popularity with little substance, artists and creators can focus on strengthening their "limited" number of fans.
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