Malls are fighting for their lives, with about one-third well along in their death march, having occupancy rates of 70% or less.
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Community-centered malls will become hotspots or local hubs for all kinds of local activities. They must be neighborhood gathering places where people can shop and dine and have access to services like healthcare, gyms, co-working and living spaces. “It’s the social aspect that people are missing. Malls must provide a familiar space that is walkable, breathable and a real connection point where people of all ages can come and gather. We have to design malls to help people connect more intentionally,” Holstedt said.
For example, the Seattle Northgate Mall has an ice skating rink where the Seattle Kraken hockey team practices so local fans can come out and support their team. And the facilities are also available to the community for skating lessons, parties and exercise. Their starting point is recognizing that malls serve two distinct markets with differing needs, specifically mall tenants and shoppers, and they operate in a dynamic environment involving the interaction of shoppers, retailers, competing malls and shops on the street.
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