William Booth, an English evangelist, founded the Salvation Army in 1878 as a religious outreach to London’s poor. Nowadays, it's among America’s top-grossing charities. — The Conversation
But it was the Salvationists’ service in World War I that sealed the deal. Eager to support the American war effort, Salvation Army leaders sent “Sallies,” the popular nickname for army women, to the French front. The Sallies set up huts where theyThe women’s faith, fortitude and friendship touched many young soldiers.
By the war’s end, the Salvation Army had become a symbol of American humanitarianism, and fundraising was much easier. But after the 1920s, the army’s evangelical crusade took a back seat to social service delivery, at least in their public relations. It was easier to raise money for helping the poor than for converting them., a fact that has caused many Salvation Army leaders consternation.
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