How Milton Glaser created a breathtaking empire of imagery that encompassed the 1960s, the 1970s, and beyond.
,” memorably, is a tilting classical figure in profile, a zigzag of blue on a white implied toga to suggest greatness and a spot of pure red nearby to imply his stabbing. If you had no idea of what a play was about, none of these covers would tell you. Glaser relies on a general knowledge of the text—Hamlet is haunted, Julius Caesar is killed—and then suggests with his cryptic images that this story is more interesting and somehow more contemporary than one might have thought.
If there is a secret ingredient in Glaser’s work, accenting the obvious borrowings from Art Nouveau and Art Deco and the rest, it is his debt to the art and design of Vienna circa 1900. He owes a great deal to Gustav Klimt, for his crowded campy stylizations, and to the Vienna Secession more broadly, for its marriage of minimalist simplification and dense,decoration—the geometric chair and the free-flowing fabric.
Perhaps the single most beautiful image Glaser ever contrived was the poster for the magazine’s launch. It showed the head and shoulders of the Empire State Building—then not always taken as a masterpiece of design—in various heightened states, cloud-covered or snow-covered.
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