How Taylor Swift’s ‘Midnights’ Returned to No. 1: Breaking Down the Numbers

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How Taylor Swift’s ‘Midnights’ Returned to No. 1: Breaking Down the Numbers
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How taylorswift13's ‘Midnights’ Returned to No. 1: Breaking Down the Numbers

All those variants combined to giveits biggest week of the year, as well as — in terms of pure sales — the biggest single-week number for any album sincedebuted in November. Of the week’s 282,000 equivalent album units, nearly 70% came from album sales — with a decent chunk also coming in streaming equivalent albums and a much smaller silver also in track equivalent albums .

Of those 196,000 total unit sales, 62% were digital with 122,000 units, while the venue sales during those three MetLife dates also contributed about 22% for 43,000 units and internet/mail order purchases made up almost 11% for 21,000 units.the past week, with 122,000 units sold -- followed by CD and vinyl , with cassette sales making up only a small fraction of the pie.Late Night Edition

that was for sale at the MetLife shows and featured the previously unreleased"You're Losing Me." That version accounted for almost 75% of all sales with 146,300 units. The album's standard edition sold 30,600 units, making up almost 16%; and theWhen you look at total sales of all four editions of the album since its Oct. 21 release, however, the standard edition is still dominant.

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