When your brand is basics, is everything suddenly a dupe?
After sitting back and watching her brand being shared as a “dupe,” she decided that if her customers liked it, she loves it, and started to roll with it. “Dupe culture is at least budget friendly and everyone deserves to lounge in comfort,” Bee says that as people became eager to try the Seknd Look “Skims dupe,” sales also increased. “Loungewear is loungewear, no matter what brand you chose to get it from.”she’s actually copying Skims.
For new designers entering the loungewear space, there currently is a giant Skims shadow hanging over the category. Even brands that have long been in the shapewear or loungewear space can’t seem to escape a Skims comparison. Faced with no escape from the rise of dupe culture, many designers like Bee are instead accepting that “Skims” seems to have become a shorthand for loungewear itself.
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