'If you’re going to be on the cutting edge of youth culture, you better have the people that are closest to the ground,' FaZe Chief Executive Lee Trink says. _B_Contreras_ take you inside FaZe:
In a 2021 investor presentation, FaZe cited as a risk factor how “a limited number of esports professionals, influencers and content creators historically have accounted for a substantial portion of our revenue.”A big part of FaZe’s pitch to new talent is its logistical support. It offers affiliated creators help with wrangling sponsorship deals and access to in-house management, publicity, legal, merchandising and sales teams, and it thinks of itself as an incubator for emerging creatives.
“FaZe has been doing a great job of trying to evolve and innovate,” said Gélinas, 24. “That’s why I feel like they’re always looking for new people.” “I don’t really watch FaZe — I just watch FaZe Rug’s videos,” Kevin Isais, 13, said while standing in line for the DoorDash meet-and-greet. “I’m like the CEO of my own company, but then I’m also a part of FaZe,” Awadis said. “So my stuff helps FaZe and vice versa.”Yousef Abdelfattah, known online as FaZe Apex, was a member of the brand back when it was just a few teenagers posting “Call of Duty” trick-shots online. But as FaZe grew, Abdelfattah started handling some of its day-to-day managerial work.
“Content creation is very demanding,” he said, “and that spark, I think, kind of died out. … I got lucky that when I hit that wall, I was able to still be super-involved in the company I love.”
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