Obama is the Democrats’ best weapon — but he keeps holding back
But charisma and popularity are useless if they’re not consistently present in the political arena. Conservative pollster Frank Luntzthat the single most important quality of political messaging is repetition. Messaging and oratory are Obama’s greatest strength; what’s missing is regularity. His speeches are great, but they fade from public view after a day or two. More, please.
This doesn’t mean Obama needs to be touring the country holding rallies every day of the week. Even a simple weekly podcast would check at least some of the needed boxes. Steve Bannon was aof the Jan. 6 putsch through little more than a podcast. Obama did do a show with Bruce Springsteen last year, but it wrapped up after eight dull, over-produced episodes.
Consider John Quincy Adams, who was president from 1824 to 1828 before losing to Andrew Jackson . Adams’s presidency had been a flop, as he struggled to pass his bold ideas through Congress. But instead of giving up after leaving the White House, he ran for Congress and represented Massachusetts in the House for two decades.
Next to Adams’ example it doesn’t seem like too much to ask for Obama to clock in more than for a couple weeks every two years — especially given the parlous state of our national institutions. His successor as president literally attempted to overthrow the government by force and install himself as dictator-for-life. That man is going to try again in 2024. No American who cares about democracy can stay on the sidelines.Ryan Cooper is managing editor of The American Prospect.
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