'By offering clothing that celebrates diverse cultures, brands have the opportunity to foster a sense of belonging and representation among diverse women within the fashion industry and to reshape the fashion landscape.'
launched in 2017. This campaign featured advertisements and social media content showcasing influential athletes and celebrities from various backgrounds and aimed to inspire and encourage people to take action against discrimination while also emphasizing the importance of equality in sports and society.
Nike has also collaborated with influential athletes and figures from diverse backgrounds to amplify voices and stories that deserve recognition. For instance,with Muslim athlete Ibtihaj Muhammad led to the creation of a performance hijab, addressing the needs of Muslim women who participate in sports. This groundbreaking collaboration provided Muslim athletes with a practical and inclusive sportswear option and sent a powerful message of cultural inclusivity.
By continuing to partner with designers and artisans from various cultures, Nike can create clothing collections that authentically represent the richness and diversity of different backgrounds. Nike has notably collaborated with diverse female athletes, including Serena Williams and Naomi Osaka, and they should continue to do so.
Nike has already demonstrated its commitment to diversity and inclusivity. Now is the time for the company to continue taking bold steps forward and model cultural inclusivity in women’s clothing for many other brands.
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