Consumer experts say Bud Light's demotion has long been in the making as a new, younger generation of beer drinkers topples well-established brands — while others are switching away from beer altogether. How Modelo Especial became America's No.1 beer:
in the U.S., surpassing Bud Light among brews purchased at supermarkets and convenience stores.But consumer experts say Bud Light's demotion has long been in the making as a new, younger generation of beer drinkers topples well-established brands. And many of those young consumers are simply switching away from beer altogether.
as a brand spokesperson, as well as comments made by a since-ousted marketing executive about transforming Bud Light's "fratty" image.Modelo has also been successful at tapping into sports marketing — especially mixed martial arts and boxing, two of the fastest-growing sports categories in the country, Schuhmacher said.
"Corona is for an older, whiter audience," he said. "Modelo Especial has been positioned, on purpose, for a younger, more diverse market."
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