Demographic shifts and savvy marketing fueled Modelo’s rise. A Bud Light boycott finished the job.
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Demographic shifts and savvy marketing fueled the Mexican import’s rise; a Bud Light boycott finished the jobTransgender activist Dylan Mulvaney spoke out for the first time since her Bud Light promotion sparked controversy. Photo: Jacquelyn Martin/AP; Caroline Brehman/Shutterstock When a boycott tanked Bud Light’s sales this spring, a former also-ran was lurking to unseat it as the
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