How MimierMakeup Gained 13 Million TikTok Followers in Two Years

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How MimierMakeup Gained 13 Million TikTok Followers in Two Years
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  • 📰 Allure_magazine
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  • 2 min. at publisher
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So clearly, we need to try the Cloud Set Setting powder 😍

. The perspective is close — it feels almost as if we're on FaceTime with her as she dabs shade of pink onto her cheek, filling in the tenth of over a hundred tiny squares across her unorthodox canvas. Then,, four hours of work disappear as she blends the colors together to reveal — surprise — a flawless contour.

"Being a content creator has really made every day a dream for me, because I'm doing what I love and I enjoy it," Miler tellsof her hobby-turned-full-time-job. "That's why I never take days off. Some people call it overworking, but if you're doing a job you love, it doesn't feel like work and it actually is something that brightens up each and every one of your days. I feel like I have finally found people who understand me and [it] is the best feeling ever.

Unlike other jobs, which tended to stifle Miler's creativity, being a full-time content creator has allowed her to explore her passions in ways she never expected. While she says she loved makeup as a kid, she never aspired for it to become her livelihood. She first began to post her makeup looks on Instagram in 2018, after receiving her Master’s degree and working a full-time corporate job, before making the switch to TikTok.

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