Lego furthered its lead as the world’s largest toy business last year, overcoming the rocky economic environment that beset U.S. rivals Hasbro and Mattel
Content helped build Lego into the world’s largest toy maker. Its movies, TV shows and videogames take advantage of licensing deals with some of the world’s biggest brands, like Batman and Star Wars, to grow its customer base.
Photo illustration: Ryan TrefesLess than a decade ago, Lego A/S inched ahead of Barbie maker Mattel Inc. asToday, the maker of those brightly colored bricks is generating almost twice the revenue of Mattel, outpacing both it and rival Hasbro Inc., maker of the Monopoly board game and Nerf guns, through the pandemic, recent supply-chain tumult and soaring inflation.
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