A family road trip back in 1952 inspired entrepreneur Kemmons Wilson to establish a low cost roadside hotel concept that soon spread across the world.
The Commercial Appeal ZUMApress.com
Kemmons also emphasized his humble beginnings as a high school dropout brought up by a single mother in the Great Depression of the 1920s. Holiday Inn also successfully enticed would-be guests in from the highway via the"Great Sign" -- a neon-colored, striking edifice designed by artists Gene Barber and Roland Alexander.
"I think it was as exciting to business people as it was to families to ride down the road and see that sign, and pull in and be so fully satisfied and finding everything they could possibly want," says former vice president Falls. "He was not a man who looked in the past much," says Spence of his father, who passed away aged 90 in 2003.
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