Google described today how it is able to remove fake contributions to Google Maps made by scammers looking to rake in some money.
that points out how it relies on contributions from users to help the more than one billion monthly Google Maps users"navigate and explore the world." These contributions include videos, ratings, and reviews. But Google says that scammers have been known to post fraudulent content in order to put money in their pockets. The company says it is fighting back using technology that keeps fake content from getting posted on its Maps app.
In 2021, scammers tried to post 12 million fake Business Profiles which Google was able to block. The number of fake Business Profiles that Google blocked last year rose to 20 million. Google also spotted suspicious activity surrounding more than 185,000 businesses which led it to put more protections in place.
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