WhyIsYourSkinSoGood: To GlowRecipe co-founder Sarah Lee, taking care of her skin is second nature. She gave MissAsiaMilia her routine, including weekly at-home facials, getting outside, and the 'savior' products to combat rosacea and uneven skin tone
With Glow Recipe’s fruit-forward skin-care lineup, you’d think Lee would jet off to a tropical destination to get inspired, but it’s actually in the aisles of Sephora. “Sometimes I go into the store and just watch people shop,” she explains. “I’m curious as to what their route is from the moment they walk into the entrance. Are they going straight to a specific wall? Are they talking to the beauty advisor?” These moments are like case studies and market research for the beauty founder.
she believes in all of the benefits, which is why she built the ingredient into her brand story from the very beginning: “Watermelon is a very hydrating ingredient that’s so soothing on the skin,” she says.
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