As mobile games have grown, game developers have adopted free-to-play games driven by in-game purchases.
's"Call of Duty," while still maintaining its yearly new edition release, saw more than $1 billion spent worldwide on its free-to-play mobile version of the game while its"Warzone" platform hit the 125 million player mark in June. It also made the newest version of its"Overwatch" series, which generated $1 billion in sales in its first year of release in 2016, into a free-to-play model.
Kabam also benefited, with its revenue growing 70% in 2012 to more than $180 million helped by its game"Kingdoms of Camelot: Battle for the North," which the company said was the top-grossing iOS app that year. Mobile gaming has outpaced the growth of the broader video game market over the last decade and is estimated to take in $136 billion in global spending this year, compared to a combined $86 billion for PC, console, and handheld console gaming combined, according to a study by data.ai and IDC.
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