The fourth 'Fast & Furious' installment proved to be incredibly influential on April moviegoing.
There are obvious ways that the Fast & Furious franchise has forever shaped the world of cinema. For one thing, it turned Vin Diesel into a movie star while also ensuring that the word “corona” will never be uttered the same way ever again. But there are other subtler ways that this saga has had a profound impact on the world of cinema. This includes helping to solidify April as a viable launchpad for big movies.
Why was April such a dead zone for movies? Mostly because it was seen as being sandwiched in between more viable months. May was when the summer moviegoing season started, April titles had the potential to get wiped out by whatever explosion-laden titles dropped in this viable month. Meanwhile, March, even before the days of it being home to Captain Marvel and The Batman, could still be counted on to deliver leggy sleeper hits like Erin Brockovich or the original Teenage Mutant Ninja Turtles.
Of course, that never happened. Fast & Furious opened to a stunning $70 million on opening weekend, doubling pre-release expectations and setting a record for the biggest April debut ever. Much like 300 in March two years earlier, Fast & Furious had achieved the incredible feat of scoring summertime box office in the Spring.
The popularity of April was further heightened by Hollywood’s shift to releasing blockbusters all year round in the 2010s. As late as 2011, the first few months of the year belonged to smaller titles and kid’s films. It wasn’t long, though, before the likes of The Hunger Games and Gravity reaffirmed what Fast & Furious had proven: movies can make blockbuster sums anywhere.
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