It’s 9 a.m. on Thursday morning, but Emma Chamberlain has already been up for three hours. Clad in an all-gray Thom Browne set, she perches on a deep-seated sofa, surrounded by tall posters of imag…
. In one, she poses in a red carpet-ready gown, a camera in hand; in another, she films herself sipping tea in a vaguely Parisian setup that calls back to her vlogs. She explains that she probably could have woken up later than she did, but she wanted to have some of her morning to herself before her busy press day.
But while all of these ventures form a veritable media empire that stands impressive on its own, it’s Chamberlain’s sense of style and eye for image that sets her apart from other creators as a trendsetter and tastemaker. Her eye for design influences every aspect of her creative process, from herChamberlain says that she looks more for balance and dimension when trying to capture the perfect shot for a video.
One of the biggest red flag moments she faced was when a manager told her directly, “If you don’t sign with me, you’re done.” One of the first pieces to fall into place was finding her agent. “Ali [Berman] is a fucking rock star,” she says. “What’s great about finding that first puzzle piece is that then the other puzzle pieces fill in. If you like your point agent, your point manager, they’ll know an amazing publicist, they’ll know an amazing lawyer…and so then the team can easily build out from there through that person’s connections.
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