How Pixar's Elemental was saved from disaster
Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Pixar’s Elemental was prematurely branded a bomb after its underwhelming opening weekend, but its unexpected box office comeback has made it one of the greatest success stories of the summer. Elemental tells a tale as old as time; it’s a star-crossed love story about two lovers overcoming their cultural differences to be together.
It seemed like Elemental was dead on arrival and its chances of box office glory were shattered. Since Elemental’s supposed failure fit the narrative of Pixar’s downfall, box office analysts were quick to brand it a box office bomb and wondered if Pixar had lost its charm. It was easy to compare Elemental’s box office performance to Lightyear in the beginning, but they’re very different situations. Lightyear had a connection to an existing I.P.
The only family-oriented movie in theaters at the time Elemental was released was Spider-Man: Across the Spider-Verse. But that had already come out before Elemental, so a lot of people who wanted to see Spider-Man had already seen it when Elemental came along. Besides Across the Spider-Verse, there was no other major family movie released to take away from Elemental’s box office.
As with most Pixar productions, Elemental received positive reviews from critics. It has a 74% approval rating on Rotten Tomatoes, which is more than good enough for audiences to give it a try. The movie was helped by good word of mouth from audiences themselves as well as critics. The parents who did take their kids to see it were pleasantly surprised by it and encouraged their friends to take their own kids to see it, so Elemental’s box office numbers gradually started to pick up.
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