WIRED spoke with EA's director of inclusive design about the business case for diversity, and how they rolled out Battlefield 2042's first nonbinary character.
For McNally, involvement with a game’s creation is just the start. Developers could spend years perfecting a project only to have everything go up in flames if the marketing team bungles a rollout. When, McNally’s team assisted in the announcement. She says, “I really appreciated that the producers and the community manager reached out and said, ‘We want to make sure we have a proper communication plan in place when we are revealing the character.
Following internal discussions, the announcement of the Sundance character emphasized their enticing coolness, not their gender identity. McNally hopes this approach avoids alienating marginalized people and makes characters with diverse backgrounds feel normal to players. “What really matters is that we have a strong character design and a meaningful story to tell to make it authentic, cool, and accepted,” she says.
The work McNally does is a big part of EA’s effort to connect with the next generation of players. “They play differently,” she says, speaking about Gen Z. “They want different things from companies. They want companies to be good to their developers, and they want companies to take a stance on social issues, for example.”
McNally also sees connecting with video game communities around the world as critical. “I think there are opportunities to do more research in different regions and different languages,” she says According to McNally, it requires more than training programs and workshops for a AAA developer to create successful video games featuring a wide range of authentic characters. Businesses need to dedicate resources and hire a diverse workforce to achieve meaningful impact. Right now, McNally’s focus is on the future and letting developers learn from their mistakes.
Argentina Últimas Noticias, Argentina Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
My Bromance Is Finally Becoming a Romance. We Just Can’t Seem to Stop Acting Like Bros.We keep playing video games when I’d rather be playing with something else.
Leer más »
Tarek and Heather Rae El Moussa Reveal They're Having a Baby BoyThe couple made the announcement in a sweet video shared to Instagram.
Leer más »
Art + Soul Oakland returns with food, music and communityOne of the East Bay's most popular free festivals made its return Saturday as Art + Soul Oakland celebrated its 20th anniversary after taking a pandemic pause.
Leer más »
Philadelphia 9-year-old starts summer lawn care serviceA broken video game controller turned into a life lesson (and a business) for 9-year-old Keith Williams!
Leer más »
Tesla poised to open its Supercharger network to other electric vehiclesTesla Inc. is trying to tap into public funding to build electric-vehicle chargers, as it moves to open some of its U.S. Supercharger network to EVs made by...
Leer más »