Prices are constantly fluctuating and unpredictable — which makes them much easier to raise.
Blame the rise of e-commerce for at least some of the inflation we're seeing — we no longer live in a "Price is Right" world where any given item has a knowable true price that is broadly unchanged from day to day or from store to store. Instead, prices are constantly fluctuating and unpredictable — which makes them much easier to raise.Prices, like phone numbers, are things we don't need to remember — we can look them up on the internet if we need to know them.
If the restaurant menu is a QR code, on the other hand, raising prices is just a matter of changing numbers on a single web page. That's why e-commerce outlets generally change their pricesare now following suit: E-ink displays at supermarkets can change as frequently as a price on Amazon, while a single item from a single restaurant can have aIt's becoming increasingly hard to know what anything is supposed to cost.
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