With a new annual passport program, the erasure of the Fastpass ride system and the company’s battle with Florida Gov. Ron DeSantis, how Disneyland operates in 2022 is different than in 2019.
With COVID-19 abating in California, Disneyland reopened on April 30. After 13 months away, how did it feel?Disney is not just a business leader but a cultural one as well. While that could be seen as unfair — especially when the microscope applied to Disney’s social stances isn’t equally focused on the company’s competitors and peers — such scrutiny comes with being the preeminent American theme park.
As far as giant corporations go, modern Disneyland is generally moving at a brisker pace than the Disneyland of old. Long overdue, for instance, was thefor the park’s pride merchandise, now called “Disney Pride Collection,” after too many years of selling the rainbow-colored items without specific labeling. Yet even with these shifts, the company remains far from the “woke” status Florida Republicans want to assign it.
These programs are embedded in the Disneyland app and they can be daunting to those who haven’t used them before. Genie is a free recommendation system that gives not-so-helpful tips for planning your visit. It’s supposed to tell you, for instance, the best time to visit the Haunted Mansion or when you should break for a meal or snack.
My larger concern is that price increases seem inevitable, and it’s likely that new attractions will continue to be placed in the a la carte area of Genie+, making those rides out of reach for those on a tight budget. Another wrinkle is that Genie+ is really only of value if you plan to arrive early in the morning; by midafternoon, return times for rides dwindle.
It would have been nice if the park hadn’t waited until there was a “Jungle Cruise” movie to promote, but the updates show that Disneyland understands that it’s a place of living art, and that the park’s attractions must better represent the diversity of its audiences. Since it is so heavily game-like and screen-based, the attraction may feel slight compared with more majestic additions such as Star Wars: Rise of the Resistance. But it builds out the Disneyland portfolio with a family-friendly ride designed to inspire goofiness. The land, with its office park feel and very little shade, does feel unfinished, however — an Avengers-focused ride that was supposed to be part of a second phase remains on indefinite hold for now .
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