Supporters and detractors alike agreed Shapiro had a weak opponent, strong outreach to rural areas, and a pragmatic policy message.
HARRISBURG — In his successful bid for Pennsylvania governor, Josh Shapiro received more votes than any other gubernatorial candidate in commonwealth history.
Mastriano never amassed much of a campaign chest or mainstream following, and it showed in both his limited fundraising and his insular events. Meanwhile, Shapiro broke spending records. This allowed Shapiro’s campaign to run ad after TV ad across the state portraying Mastriano as a dangerous radical and Shapiro as a reasonable consensus-builder.In their election post-mortems, Republicans’ complaints go beyond Mastriano’s campaign decisions.
Those advantages gave Democrats a powerful cudgel against the GOP up and down the ticket. Beyond winning open races, the party also knocked off four GOP incumbents in suburban Philadelphia to win a one-vote state House majority — putting Republicans in the minority for the first time in 12 years. Shapiro’s campaign staff, and the local leaders who supported him, attributed some of this success to Mastriano’s unpopularity, but argued the campaign’s commitment to travel also played a role. That strategy emerged from failure, they noted.
“The candidates, I think, have woken up to the fact that they can’t hang their hat on Philly and Pittsburgh anymore,” said Jeff Eggleston, a Democratic county commissioner in Warren County, in the northern tier. “There have been too many losses, too many narrow wins.”
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