This production company shows how they are able to shoot full commercials for new cars before the first vehicle model ever makes it off the line thanks to high-resolution 360-degree cameras and 3D renders.
that shoots in up to 8K resolution — to fully capture a car commercial before the target vehicle is even ready to be driven.
“To integrate a 3D model in a filmed environment, one needs to match the filmed environment as closely as possible. As we move through the environment while filming, the 3D environment needs to behave convincingly,” Florian Arlart, the founder and managing director of Harvest, says. “Luckily, one can capture a 360 image, or a 360 video in our case, of the filmed environment. This immersive image/video can then be projected onto a 3D sphere.”“This solution is very lightweight, integrates the model nicely and the lighting and reflections of the environment on the 3D model are realistic. If the car passes a bright red house in the film, for example, this house will be reflected in the model, most notably in the paint and windows,” Arlart adds.
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