The Brazilian star has redefined what it means to be a woman in Latinx music. She’s a sign of how the industry has changed — and how it hasn’t.
Anitta jumped on the bandwagon, featuring Becky G on “Banana” and, in turn, featuring on Natti Natasha’s “Te Lo Dije.” On, her first album where she sings in English, she also collaborated with hip-hop stars like Swae Lee, creating a multigenre persona that confidently bridged hip-hop, funk carioca, and reggaeton.
, her latest album, became her most sprawling and defining statement to date. It toggles between rendering Anitta an American-friendly pop star even as it disrupts the typical expectations of serious artistry for women. Take the cover, a series of busts illustrating her various surgical alterations.
Now there’s a sense that streaming has enabled Latinx artists to make music on their terms, without any need to pander to the US English-speaking audience. Bad Bunny, who sings in Spanish, won Artist of the Year at the VMAs and was nominated forStill, there are hierarchies within Latinx music. During the international reckoning over police brutality in 2020, the Spanish-language music industry was rightly criticized for its anti-Blackness.
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