Investors are people, and people love stories.
While Sarna was in the capital-raising stage of building a startup, she entered pitch competitions to refine her presentation and raise much-needed revenue. But it was only after being accepted into a program run by famed billionaire and venture capitalist Tim Draper, that Sarna learned to sharpen a winning pitch.“I had this fear that if I shared the story of what brought me to the table, investors might think that I didn’t have a grasp of the business side.
“Investors know that in order to see success, it might be seven to ten years. Your personal story—what brought you to the table— is important because it shows investors that you’ll stay in the saddle.”
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